Trends: A dominating trend that took place in 1996 was monochromatic suits. Everything was business like and matching in color. Dresses were also relevant but only for big events; people wore long gowns that were advertised often. Moreover it was the year of pro choice for women in fashion, pants, pants, pants were everywhere. Women wore pin striped, trouser suits and dressed very masculine with loafers as well. Flat shoes, opaque tights, tight jeans, thong sandals and slouchy shoulder bags were trends in 1996.
Competition and Designers:
The big names in designers were Ralph Lauren who was in competition with Tommy Hilfiger, Louis Vuitton, Giorgio Armani, Marc Jacobs, Michael Kors, Dolce, Isaac Mizrahi, John Gallino, Helmet Lang, Tom Ford, Dior, Anne Klein. Also, Fendi was in competition with Versace, Gucci, and Dior for handbags. In addition, Nike and Adidas were competitive. It was a huge year for Nike and Adidas being that it was the year of the Olympics. One thing very different about the year 1996, compared to the present, was the advertisements of designers. The advertisements a
re very “normal” with little creativity. They are plain and simple, which is very different than what we are used to today. Today ads are funky, eye catching and involve anything to draw attention.
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