As the saying goes, “Sex Sells.” Not much has changed in the last decade. Aside from the new technologies that have expanded the world of advertisement, marketing campaigns and ads have similarities linking them past today and 12 years ago. The trend now in 2008 is more “deco” than flashy. iPod commercials with only music as the star, fragrance ads that insinuate romance and love, and uber sexy fashion billboards that line the streets of any major city are cutting back on engulfing valuable space with words and appealing to the consumer through imagery. For example, in the mid-1990’s, high-end designers such as Emanuel Ungaro and Gucci drove the sexuality through the roof with several advertisements that not only displayed models posing in provocative ways but had no shame in doing so without their name plastered all over the ads. It is about minimal brand name with maximum product placement. And popular advertising companies such as Select agencies and Kirshenbaum Bond & Partners pay top dollar to see it all happen. Boosting sales into the millions just by placing the right ad in the right place at the right time only one benefit for brand name designers and lines.There is also controversy about a health issues relating back to the consumer and the name it’s connected to. The fashion industry was thrown into a media frenzy in 1996 and ag
ain in 2006 when super-skinny models were under scrutiny for their “too thin” look. Giles Rees, the British marketing manager for the Omega Watch Corporation, a unit of the SMH Swiss Corporation nearly pulled his advertising contract with British Vogue in the summer of ’96 when he discovered photo spreads of two well known models looking “sickly thin” and that he was "appalled" by the "extremely distasteful" pictures of the models -- not just because they were so thin but because the layouts "made every effort to accentuate this attribute."
The body image controversy made headlines again in 2006 when super model Luisel Ramos died of heart failure because of her extremely low weight. Shortly in Madrid, Spain, the world’s first ban on overly thin models was put into affect because of the influence the models may or may not have over young teens. "Fashion is a mirror and many teenagers imitate what they see on the catwalk," said regional official Concha Guerra.
ain in 2006 when super-skinny models were under scrutiny for their “too thin” look. Giles Rees, the British marketing manager for the Omega Watch Corporation, a unit of the SMH Swiss Corporation nearly pulled his advertising contract with British Vogue in the summer of ’96 when he discovered photo spreads of two well known models looking “sickly thin” and that he was "appalled" by the "extremely distasteful" pictures of the models -- not just because they were so thin but because the layouts "made every effort to accentuate this attribute."The body image controversy made headlines again in 2006 when super model Luisel Ramos died of heart failure because of her extremely low weight. Shortly in Madrid, Spain, the world’s first ban on overly thin models was put into affect because of the influence the models may or may not have over young teens. "Fashion is a mirror and many teenagers imitate what they see on the catwalk," said regional official Concha Guerra.
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