1994 vs.1996 vs.1998 Demographic, Geographic, and Consumer Behavior

From the Real Median Household Income graph, the income increased from 45,000 in 1994 to 48,000 in 1998, which indicates that the economy was booming, so does consumer confidence. Male and female earning increased around the same speed, but the earning of men was much higher than women since past decade. The consumer expenditure chart shows the change of expenditures from those years. In 1994, the expenditure was the highest reflected the growing economy. In 1998, the expenditure shrink more than half of the previous two years reflected the economy was slowing down and the coming of the recession in 2001.

Reference:

• http://www.erieri.com/newsletter/ volume 21, 36, and 37




• U.S. Department of Commerce, (2008, Aug 26). Household Income Rises, Poverty Rate Unchanged, Number of Uninsure Down. Retrieved October 13, 2008, from U.S. Census Census Bureau News Web site: http://www.census.gov/Press-Release/www/releases/archives/income_wealth/012528.html